Akzo Nobel is the largest manufacturer of paints and coatings worldwide and a leading producer of specialty chemicals. Its portfolio comprises internationally renowned brands such as Dulux, Sikkens, International, and Eka.
wrw united was responsible for consulting and supporting the Akzo Nobel brands in the field of trade marketing. As part of its retail communication the agency has created design concepts for shop-in-shop systems, promotions at the POS and packaging design.
Akzo Nobel relied on the dependable feeling wrw united has for trends and developments in retailing together with its all-round skills and longstanding experience in trade marketing.