BPW Bergische Achsen
The BPW Group is one of the world’s largest manufacturers of intelligent running gear systems for trailers and semi-trailers. They provide the complete trailer fleet from axle over suspension systems and brakes over sealing technology and fastening systems, lighting systems and plastic technologies through to the user-friendly telematics applications for truck and trailer.
After a repositioning of the company wrw united was chosen to be the strategic and creative leading agency.
BPW relied on the extensive know-how of wrw united in b-to-b communication.