Central Kranken­versicherung

Central Kranken­versicherung

With almost 1.8 m insured persons and a premium income of approx. EUR 2.0 bn, Central Krankenversicherung AG, a company of the Generali Deutschland Group, is one of the leading private-sector health insurers in Germany.

wrw united developed direct marketing activities focused on the acquisition of new customers.

Central relied in the agency’s experience in insurance and health care market and the agency’s intuition for market changes and actual communication channel.


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