Bell Deutschland GmbH
As a major supplier of raw ham, raw sausage, boiled sausage and meat convenience products, which are manufactured in the production plants in Germany, Spain and Belgium, Bell Germany operates in more than 20 European countries. Around 10,000 employees generate annual sales of 3.2 billion euros.
wrw united managed the launch of the professional brand Bell Professional from strategic consulting to creative implementation. The aim was to establish a professional brand whose competence is trusted by chefs and retailers. Bell Germany was able to rely on the strategic expertise and many years of experience in the out-of-home market of wrw united. The communication took into account the respective target groups with their needs and the campaign was characterized by a high degree of autonomy and an appealing food appeal.
Bell Germany relies on the experienced strategic and conceptual advice of the agency and on the food appeal of creation.