Since the end of 2017 the former Lutz Fleischwaren facilities are part of the "Zur Mühlen Gruppe". The well-known quality brands include, among others, Böklunder, Könecke and Marten.
wrw united was responsible for providing strategic consulting for the relaunch of the brand Vegetaria, the vegetarian product range of Lutz-group. In the course of brand management and brand leadership, wrw united developed B2C communication strategies and created and realised online- as well as offline-campaigns.
Furthermore, the agency developed the brand image of the brand Artland – the frozen convenience range of the food service sector. wrw united created the packaging design as well as B2B strategies for wholesale distributors.
Lutz-group relied on the experienced strategic and conceptual advice of the agency and on the appeal of its creative campaigns.